I build brand identities and websites that hold the weight of what you’ve actually created. Strategy first, always. Then a visual identity sharp enough to make the right people stop, and a website that converts them when they do.
I work with product and service businesses from founders just starting out to founders who know they should have done this years ago.
You’ve got something people actually pay for and love. Orders coming in. Clients booking.
You can’t help but feel like you’re holding back because you don’t quite feel like your brand is supporting the version of your business you envision. It feels like a placeholder. You win people over once they’re in the room, but your brand isn’t getting them through the door in the first place.
That’s the gap I close for you.
I help you go from “it’s better than nothing” branding to a brand and website that can carry the weight of what you’ve poured your caffeine‑filled blood, sweat, exhausted tears, and sleep into.
When we work together, my goal is for you to leave with branding you actually use and adore, stop apologising for, and a concrete sense of how you’re going to achieve your big, scary goals.
This is not my first business. It is my fourth. I have launched, grown, lost, and walked away on purpose. Every round has made me sharper, more strategic, and much less interested in brands that only look good on the surface.
I started in fashion as a graphic designer and art director, building full visual brand worlds and learning how to make people move, click, buy, and care. Then came my own businesses. Then other people’s. Somewhere along the way, I realised the most brilliant founders I knew were hiding behind brands that did not reflect a fraction of what they had built.
I am not a designer who happens to be a founder. I am a founder who happens to be a designer.
So, when I sit across from you on a discovery call, and you talk about what you've built, I’m not nodding politely.
I actually understand!
This is not my first business. It is my fourth. I have launched, grown, lost, and walked away on purpose. Every round has made me sharper, more strategic, and much less interested in brands that only look good on the surface.
I started in fashion as a graphic designer and art director, building full visual brand worlds and learning how to make people move, click, buy, and care. Then came my own businesses. Then other people’s. Somewhere along the way, I realised the most brilliant founders I knew were hiding behind brands that did not reflect a fraction of what they had built.
I am not a designer who happens to be a founder. I am a founder who happens to be a designer.
So, when I sit across from you on a discovery call, and you talk about what you've built, I’m not nodding politely.
I actually understand!
Lucille, quite literally, transformed how I feel about myself and my business. I have gained the confidence to be seen and heard, and to proudly show my potential customers. Not having a proper brand was keeping me small, but now I have the confidence and clarity to grow!
DRU - KYNDHEARTS
Lucille Took my scattered ideas and transformed them into a bold, elevated brand that truly reflects who I am and what I stand for. Every detail from the colour palette to the fonts feels so aligned and intentional. The process was seamless and fun, and left me feeling completely empowered.
MINOUCK - PHOTOGRAPHER
Lucille took the time to understand the essence of the brand before starting the design side of things, which helped me gain a better understanding of my brand. She has an amazing way with words and did a wonderful job articulating the brand's identity, which formed an amazing foundation for building the brand's creative assets.
CHLOE - LAYERE
Lucille is a very talented & experienced designer known for her dedication to completing projects on time and matching your vision. She often exceeds expectations!
TOM - MOSAIC VENUES
