
Brand and Web Designer Sydney


Website Designer








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Pick your transformation
Whether your success lives on shelves, in inboxes, or in boardrooms, these intensives deliver brands that bite back.





The loud, creative spark behind Heaps Nice.
Part strategist, part hype-girl who won't let you play small. After 15+ years building brands that bite back from product lines that stop the scroll to service providers who command premium prices, I've become the creative partner I wish I'd had when I was scaling my own ventures.
I've launched products that flew off shelves and some that gathered dust. Built service businesses that thrived and some that flopped. Learned what actually moves the needle the hard way. Now I build brands for female founders who've done the work, earned the success, and are ready for their brand to finally reflect their power.
Why me? Because I see straight through to what your brand could be. Because I'll push you toward the boldness your success has earned you. Because your expertise, whether it's in what you make or what you do, deserves someone who gives a shit about your legacy.

“Lucille, quite literally, transformed how I feel about myself and my business. I have gained the confidence to be seen and heard, and to proudly show my potential customers (and the world) what I have been quietly working on. Not having a proper brand was keeping me small, but now I have the confidence and clarity to grow!”
Dru – Kyndhearts
“Working with Lucille was an absolute game-changer. She took my scattered ideas and transformed them into a bold, elevated brand that truly reflects who I am and what I stand for. Every detail—from the colour palette to the fonts—feels so aligned and intentional. The process was seamless and fun and left me feeling completely empowered.”
Minouck — Photographer
“Lucille really took the time to understand the essence of the brand prior to starting the design side of things, which in turn helped me to gain a better understanding of my brand myself. She has an amazing way with words and did such a wonderful job of articulating the brand's identity, which in turn formed the most amazing foundation for the brand's creative assets to be built. Working with Lucille is more than just working with a designer... it's working with a brand expert. Lucille really takes the time to get to the heart of the brand.”
Chloe — LAyere
BRANDS THAT BITE BACK







